SEO on-page techniques help your webpage rank organically. But the question arises are you following the correct approach?
So, In this article, you will find 15 Best Practices to follow while doing on-page SEO.
What is on-page SEO?
SEO stands for Search Engine Optimization. It is also known as On-site optimization.
It is the way of making changes on the web pages itself.
Here, we optimize web pages for search engines as well as for the users.
Some seo on-page techniques are optimizing title tags, meta description, keyword density, image alt text, and many more.
We deal with All on-page SEO checklists in a detailed manner.
First, know the benefits of on-page optimization.
Benefits of SEO on-page techniques:
- It is less expensive or costs nothing.
- On-page seo is time saving.
- It attracts organic traffic.
- Increases visibility and online presence of your website.
- It Provides long term value.
- Reach to massive audience when the user experience is good.
SEO on-page techniques
1. High Quality Content
The first step of doing on-page is to write quality content.
Your content must help your audience and solve their problem.
Visitors scan the entire post in no time. When they don’t find it relevant, they exit your page immediately.
As a result, visitors lose trust and may not return to your website.
2. Avoid Plagiarism
Never copy your content from anywhere. Google penalizes plagiarised content, and it will never rank your webpage.
So, Always write well-researched, detailed, and unique content.
3. Keyword density
A keyword is one word, phrase, or sentence that someone searches their query online.
It is of two types Short Tail Keywords and Long tail Keywords.
The first one is a generic search, and the latter is specified.
Its uses depend upon the audience’s search intent and their query.
So, well-distribute keywords in the content, whether in the title tags, headings, sub-headings, body text or on content.
Keywords tell the search engine and user what your content is about.
When it is in limited or prescribed quantity, it is good.
But when you overuse this, it is termed Keyword Stuffing.
Keyword Stuffing creates an obstacle in ranking your website.
Earlier, websites apply this technique that wants top rank.
4. Keyphrase in Introduction
Using keyphrases in the introduction is a great on-page SEO practice. Your reader’s search intent is getting clear immediately.
As a result, they scroll down and read your whole post because it contains their query answered here.
Also, it catches the attention of the search engine as well.
5. Keyphrase in URL
A Uniform Resource Locator (URL) is the address of the page or website.
It tells the user about your content.
Google suggests making it simple, short, and direct. URL impacts search engine ranking.
So, make sure your target keyword reflect in the URL.
Unnecessary words and numbers will confuse the search engine and user about what your page is about.
Now Google considers HTTPS URL secure. This SEO on-page technique helps your web page ranking.
6. SEO on-page techniques: HTML
HyperText Markup Language or HTML shows the hierarchy of the page. It contains Title, Heading(H1, H2, H3….), Meta description.
7. Title of the Page
It is also known as Title tags. It is the most crucial part of the SEO on-page technique.
Through title tags, we tell Google about our page.
Therefore, using this information, Search Engine crawlers relate it to the query people are searching for.
By seeing Title tags, the audience understands the content matches according to the query or solves their problem.
So, Optimize every Title tag according to the search intent.
8. Heading and Sub-headings
It tells about your page structure to Google and which Keyword is the priority.
9. Meta description
The meta description is a summary of the content. It appears on the Search Engine Results Page below the title.
By reading it user decides whether to visit your site or not.
So, the Meta description must be unique for every page.
It plays a crucial role in driving traffic to the webpage or websites.
Therefore, A good Meta description includes – the whole Keyword. Its allowed limit is 169 characters.
10. Internal links
A link that takes a visitor from one to another page of the same website is an Internal link.
It helps search engines crawl your other pages.
It also increases user experience as visitors spend more time on your website.
An internal link is a type of navigational link.
Do not unnecessarily link your pages to one another.
Always use appropriate anchor text and information related to your content.
Through internal linking, Google understands the relation and intent. It helps in ranking.
11. External links/Outbound links
External links take your visitor to the other page of another website.
Then why do you direct your audience to another website?
It provides credibility for your websites. It means you provide value to your audience without any ill intent.
Make sure your external link goes to trustworthy pages.
SEO on-page techniques: Readability
12. Image Optimization
The image is visible to the user, but Search Engine doesn’t understand it.
You must include image text to make it easy for Google to identify it.
Image alt text means the alternative text in which we tell what the image is about.
Alt text should be specific, descriptive, and related to the image. It must be less than 125 characters.
13. Use of Active Voice
Always use an active voice while writing content. But why?
The active voice talks directly to the reader. It has fewer words.
Its sentences are easier to understand than those of passive voice.
It persuades readers to engage with the content. The active voice sounds content more connected.
Using active voice prevents content from grammatical errors.
14. Transition words
It connects thoughts, ideas, and one sentence to another. Transition words create a flow to the content.
Using transition words is great for your readers.
15. Consecutive Sentences
Consecutive sentences start with the same and repetitive word.
It doesn’t create a positive impact on readers.
So, for better reading ability and user experience, avoid using consecutive sentences in your posts.
How SEO on-page techniques helps your web page to rank on Search Engine Results Page?
Provide value through quality content and optimize web pages accordingly. Search engines recognize it.
Let the Search Engine understand the intent of the content.
Then, there is a more chance that Google ranks our pages on Search Engine Results Pages (SERPs).
As a result, visibility increases and attracts more traffic.
So, Optimized web pages provide a better user experience and attract organic traffic.
It increases the trust and relevancy of your websites.
Last but not the Least :
Remember, If you are solving your audience problem, nothing can stop you from ranking at the top on the Google Search Engine Results Page.
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